Remove B2B Remove Cost per Lead Remove Eye-Tracking Remove VALS
article thumbnail

Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

article thumbnail

CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

So many content marketers find themselves poring over details while developing excellent content with masses in mind, though aware that only one set of eyes at a time will be digesting the value of their message. To do this, the cost-per-lead (CPL) basis made the most sense.