Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Indeed, the figure for the three slowest-growing companies (Unica, Aprimo and Alterian) comes to $194,000. This leaves all the other B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. reputation (what’s known about your company, its image and brand?) But they’re just that: tools. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. This is a combination of company size, client base, and financial resources. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. But they’re ultimately just my opinion.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

MARCH 8, 2011

It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

WebMarketCentral

MARCH 3, 2009

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) The Contributors. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40