Chris Koch

NOVEMBER 7, 2012

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism. My Current Project.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. While there is a long list of gaps, we have identified three debilitating B2B “disconnects” to focus on. 4 tips for addressing B2B disconnects.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. I’ve spent my life building software for big companies. Usermind, I’ve been at building my company now. It’s my first company about seven years. My name is Gil Allouche.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. The AIDA model and its variants are the basis for sales funnels at many B2B firms. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. ” Wake Up People, It’s Account-Based!

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. The AIDA model and its variants are the basis for sales funnels at many B2B firms. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48