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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. Another dynamic data sourcing supplier with a new approach is Lattice, which also analyzes current customer data to build predictive models for prospecting, cross-sell and churn prevention. Like this post? Sign up for our emails here.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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The buzz around account-based marketing at MarTech

chiefmartech

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Background: What is Account-Based Marketing (ABM)? Target Account Data & Predictive Account Scoring.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Yes, we’ll give you ours, but we wanted to provide you more.