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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

The social side is interesting when it comes up in B2B or B2C. Word of Mouth. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Social Media.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Crushing the Myth of B2B Social Media [.] Your customers are already [.] in social media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Email this to a friend? Share this on Facebook.