Avitage

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence.

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence.

article thumbnail

New Thought Leadership Metric for Buyer Driven Markets

Avitage

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. The new realities are also driving a change in buyers’ expectations. Buyers want relevant and actionable content that enables them to turn big ideas into operating realities.

article thumbnail

Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).