Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Studies have shown recently that most buying decisions start with a Google search. Classic inbound marketing. Marketers have been considering their strategies in two budget line items.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Studies have shown recently that most buying decisions start with a Google search. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

APRIL 6, 2010

Green Leads has been buying carbon offsets over the past year as a way to reduce our own carbon footprint. We're in the business of B2B appointment setting , and meetings can often mean travel -- travel impacts carbon footprint, be it by car or plane. tons CO2 Face to Face by Flight : 0.29 tons CO2 Face to Face by Flight : 0.29

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. That means they’ll be closer to making a purchase when they talk to your sales team.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130