best-practice 
Customer Experience Matrix
APRIL 15, 2015
Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
Customer Experience Matrix
JUNE 30, 2010
In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. Marketing automation (more precisely, B2B marketing automation) has now passed beyond the pioneer stage where fundamentally different approaches compete for acceptance.
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Customer Experience Matrix
JUNE 13, 2016
Vendors who offered these things told me that the account-specific planning I imagined wasn’t practical and, in fact, was rarely done even by account teams in sales. These correlations will be the basis for recommending the next best action for each account. Then I saw ZenIQ.
Customer Experience Matrix
DECEMBER 13, 2011
This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others.
Customer Experience Matrix
SEPTEMBER 24, 2018
One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. In practice, different systems have different definitions that suit their particular needs. So all they bought for $4.75
Customer Experience Matrix
MARCH 23, 2011
From a practical standpoint, I draw the line at $5 million in revenue and having a professional marketer on staff). You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million).
Customer Experience Matrix
FEBRUARY 10, 2011
Last week’s post used data from our B2B Marketing Automation Vendor Selection Tool (VEST) to identify leading vendors in categories such as lead generation, campaign management, and technology. It’s like the awards ceremony at a progressive elementary school: everybody is best at something.
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