ANNUITAS

OCTOBER 7, 2020

It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. Banner Ads. Which brings us to ABM.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We What a luxury! Data discovery. Then there’s communications.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. contextual targeting. Web-based “nurturing” via uploaded CRM records. •

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100