Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
Adobe Experience Cloud Blog
JANUARY 22, 2009
The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. NOT testing messages and vocabulary before using.
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