How Empathy Will Grow Your Sales and Marketing Pipeline
Marketing Insider Group
AUGUST 30, 2021
Examples of empathetic B2B companies. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Our marketing and lead nurturing are anchored on this idea. And it’s become very noisy in the B2B sales and marketing. That’s empathetic listening.
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