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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Examples of empathetic B2B companies. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Our marketing and lead nurturing are anchored on this idea. And it’s become very noisy in the B2B sales and marketing. That’s empathetic listening.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Examples of empathetic B2B companies. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Our marketing and lead nurturing are anchored on this idea. And it’s become very noisy in the B2B sales and marketing. That’s empathetic listening.

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Email Marketing: How to maintain low opt-out rates

markempa

Below are a handful of articles from the B2B Lead Roundtable blog to help you generate these kinds of conversations with your customers. 8 Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Markempa

Examples of empathetic B2B companies. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Our marketing and lead nurturing are anchored on this idea. And it’s become very noisy in the B2B sales and marketing.

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How Empathy Will Grow Your Sales and Marketing Pipeline

markempa

In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. This fact is particularly the case for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks.

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What Is Demand Generation?

ClearVoice

Lead nurturing: While you might think lead nurturing is just for acquiring new customers, it’s also a strategy that helps keep long-term customers. Existing customers are also leads because how you treat them can “lead” to more business with them and anyone they pass your name onto.

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Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. NOT testing messages and vocabulary before using.