B2B B2B Thought Leadership CPO Facebook 
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.
LEADership
NOVEMBER 5, 2013
What steps can you take to optimize social media channels for your B2B company? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Click here to see more ways to optimize LinkedIn.
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Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. That’s a red flag during normal times, but when leadership teams are cutting marketing budgets , the flag is flying a little higher than usual. Which message resonated the most?
Metadata
JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.
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