ClearVoice

JULY 12, 2022

With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Microsites (44%). Your website is your primary decision touchpoint for B2B customers. Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Landing Pages. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Landing Pages. . So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . For B2B marketers, an ROI calculcator can be helpful. The result? Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Marketing Institute

OCTOBER 24, 2017

Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105