Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. Was their any distinction in B2C and B2B brands? Thanks for taking the time to share this today.

Twitter 148

Twitter CRM Business Paid Search Agency 148

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40