B2B Thought Leadership FAQ Marketo Social Media 
KoMarketing Associates
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.
Adobe Experience Cloud Blog
JUNE 28, 2017
But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. The FAQ Opportunity. Punchy FAQ videos can also work as promotional teasers in social media, as well as customer-friendly content in account-based marketing.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2017
Alignment needs to happen across the board and if your B2B brand is targeting named accounts but hasn’t yet implemented an ABM strategy—your competition is getting a head start on your customers. With a broad-based marketing strategy, the marketing team attracts leads through avenues such as advertising, email, and social media.
Vidyard
NOVEMBER 6, 2018
Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. This memorable sales team uses fun and creative videos to leave a lasting impression.
Vidyard
NOVEMBER 6, 2018
Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. This memorable sales team uses fun and creative videos to leave a lasting impression.
Vidyard
NOVEMBER 6, 2018
Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Honorable Mention: Bizible (a Marketo company), TimeTrade. Winner: Listen360.
Adobe Experience Cloud Blog
JULY 31, 2018
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. For instance, you could have an influencer provide their thoughts as a subject matter expert for your upcoming blog post. Be Savvy with Social. Just posting and walking away is not enough though.
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