B2B Thought Leadership Eloqua Process Statistics 
Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.
NuSpark Consulting
AUGUST 23, 2018
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?
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ANNUITAS
JUNE 28, 2012
I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.
ANNUITAS
JUNE 28, 2012
I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.
markempa
AUGUST 4, 2014
If you look at statistics like 60% of adults have smart phones for example, which is changed. And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. How is B2B market doing in your assessment? What I think is the way people are buying has really amassed. You need to influence both.
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re thinking about content marketing in a buying process context. View more presentations from Eloqua.
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re thinking about content marketing in a buying process context. View more presentations from Eloqua.
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