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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. LinkedIn Groups. Build an online community. Create buzz.

Lead Gen 100
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How Channel Marketers Engage on Social Media

Funnelholic

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. And many also turn to LinkedIn to publish and share brand content through their Twitter feeds. He also writes about B2B social marketing and customer experience for CMSWire.

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30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).