How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. Now, this doesn’t mean to just provide “thought leadership” content on the subjects your target accounts are searching for. Urgency is not created.
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