Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Photo caption updated, thanks Robert !

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Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Email list rentals are cost prohibitive, and performance has been falling almost every year.

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Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

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B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

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B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

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Digital B2B Marketing

MARCH 7, 2011

Claim Thought Leadership Although marketers have flooded the cloud category with content, thought leadership remains an open opportunity. One third of respondents didn’t name a single thought leader in the space, and nearly a third named small firms that did not receive more than a couple handfuls of mentions.

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Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers.

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