B2B Thought Leadership CMO Forrester Startups 
Velocity Partners
MAY 8, 2024
This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? The second shift is the move from the old thinking of everyone copy the best practices of successful large enterprises — budding startups need different moves from the biggest companies on the planet.
Webbiquity
JANUARY 5, 2021
I build startup ecosystems. Principal Analyst, Forrester Research. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Startup IP/Biz Attorney; Co-Founder, Epilogg (a Better Obituary); [link]. Passion for high character leadership.
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Onalytica B2B
JANUARY 12, 2018
Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape.
Adobe Experience Cloud Blog
MARCH 13, 2017
In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future.
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?
Martech Advisor
OCTOBER 18, 2019
This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” For instance, a blogger may write a blog or record a video about your product, whereas a customer may write a product review on your website (testimonial for B2B organizations) or directories such as Yelp, TripAdvisor, and so on.
Golden Spiral
NOVEMBER 20, 2020
She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. The Top Research Organizations for Your B2B Product Strategy. A clear, bold assertion is the cornerstone of leadership. Taylor Underwood.
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