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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Scott Mersy , VP Marketing and Products, Genius.com. predictions.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. in the 1960s.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Can you imagine an “Illinois Marketing for Dummies&# book? Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] actweb.fr

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