Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website.
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