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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website.

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Why Data Security is Important for Your Business

Valasys

As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” The answer is that data security lies at the core of running a business successfully by giving customers the confidence that their data is being collected, processed and transferred securely. What is Data Security.

Spyware 59
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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Cybersecurity becomes a foremost priority for marketers across the globe. Spyware & adware.