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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers. Was that you?

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Why Data Security is Important for Your Business

Valasys

As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” Read more on How Omnichannel Reputation Management Assists in B2B Branding. Valasys Media is a well-renowned name in sharing the responsibility of helping our B2B clients with their marketing endeavors.

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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Consequently, the cyber insurance market is also witnessing a spike – and is projected to grow from $2.5