PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. Oh, very interesting.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

NOVEMBER 10, 2023

Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. When it comes to deciding where to source your intent data, it is worth considering that first-party data, second and third-party data all give different outlooks, provide different benefits and have their own challenges.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts. Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Smart companies are second-guessing every expense to preserve cash and ensure the best possible scenario heading through the current crisis. What buying and intent signals do they exhibit?

Marketing Budget 84

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 84

Inbox Insight

OCTOBER 19, 2020

Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. When it comes to deciding where to source your intent data, it is worth considering that first-party data and third-party data give two different outlooks, provide different benefits and have their own challenges.

Intent Data 98

Intent Data Demand Generation Intent Demand 98