B to B Process Salesforce.com Wikipedia 
Paul Gillin
JUNE 24, 2010
We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That means involving more than just the sales force in the process.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
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