MLT Creative
OCTOBER 21, 2011
” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. It’s not exactly a comfortable fit to describe customer-facing interaction as a tactic because it implies more manipulation than sincere and personalized engagement.
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Defining ROI. End sidebar.
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B2B Marketing Zone Posts
DECEMBER 1, 2010
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
8220;Twitter is just for posting personal updates that no one cares about. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. B to B (18). The most selected answer with 56 percent is (1) measuring the results. Find her on Twitter and LinkedIn. You’re not alone.
Hubspot
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.
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