Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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MLT Creative

AUGUST 16, 2011

As someone who’s always been an advocate of the power of print, I’m always learning about new ways to include print in the marketing mix – but things aren’t like they used to be. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

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MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Test and make adjustments based on your results. That’s how I started.

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Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Lau, Moyano, digital planner at Publicis Modem. adapt to this new channel. Pipeline Conversions.

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