B to B Linkedin Salesforce.com Segmentation 
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. With split testing, you can try two different experiments, each targeting a different segment of your customer base. In this chapter, we’ll suggest some approaches. Defining ROI. End sidebar.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Is the era of PR over?
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