Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

B to B 40

B to B Paid Content Social Media CMS Development 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Content marketing has become a magic keyword in the world of digital marketing. And, uh, there, I, I kind of went into PR and marketing a little bit. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. I really liked it.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50