interactive B to B Related Topics 
ViewPoint
SEPTEMBER 15, 2011
Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.
ViewPoint
FEBRUARY 24, 2016
In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages. Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.".
ViewPoint
OCTOBER 6, 2015
There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.
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