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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis!

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Less than 17% trust vendor provided business cases unless third party research / proof is provided.