Biznology

DECEMBER 21, 2011

Image via Wikipedia. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more.

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B to B Marketing Automation Services Wikipedia Ad Exchange 80

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Defining ROI. End sidebar.

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B2B Marketing Zone Posts

OCTOBER 5, 2010

Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. That’s what made search engine optimization work. Monitoring.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40