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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles. The company’s newest product, ProteusEngage helps sales leaders take guessing out of the previous “dark-out” periods that so often slow or kill the sale between qualified to close in the process.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

No process is more rewarding than witnessing the companies she works with fully embrace the endless online marketing possibilities, without fear. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 09:50 – The push/pull piece in Content Marketing. 22:42 – Marketing is an orchestra.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Instead they should focus more on reputation building especially, if they have a complex sale. They have it wrong.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. 02:06 – Lee’s background in B2B Digital Marketing. 02:50 – The one funnel strategy.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. All I want is make, give me some sales man. They just need more eyeballs.

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Deep Insights on Customer Experience and Technology

B2B Digital Marketer

John has 30 years of experience in customer management. John has advised the senior management of Atos, BT, DWF, Hitachi, QBE, Toll Group, Serco, Suncorp, Santander and VISA on their CX strategies. 00:36 – John’s background in B2B Digital Marketing. 07:56 – Taking the deep insights and applying it in marketing.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

I was not as in touch with sales historically as I should be. One was the advertiser where the revenue is and what, you know, the general manager of the station and what most people cared about most, but they also depended on what we generated, which was the viewing audience. And it’s been a really, really interesting journey.