Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

DECEMBER 9, 2010

Why not ask B2B marketing experts I trust to answer my question via tweet? TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. Szetela David Szetela Cross-channel marketing, the technical pieces are coming together. Then I had another idea. For those that don’t build, look for them to buy.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. I believe in that direct marketing strategy that you’re putting out there. It was like, Oh, there’s a connection. I know this person. Now it’s become easy.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. And what a wild ride it has been. The quality vs. quantity of leads debate will rage on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40