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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 CMO Global Study.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.

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Sirius Decisions Summit 2019 Takeaways

Ledger Bennett

The marketing budget as a % of revenue is 8.6% Sirius Decisions considers a high performing organization to be one that hits target revenues for 90% of their product or services. times more likely to make portfolio marketers responsible for defining target market segments. Sales / Client Service: 3.6 / 5.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Gartner CIO Study Highlights Need for Outcome-Base. Is Marketing Too Busy?