ViewPoint
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.
Biznology
APRIL 2, 2015
We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed? No more campaigns.
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Biznology
FEBRUARY 28, 2014
Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.
Biznology
NOVEMBER 27, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).
Biznology
JULY 2, 2015
Querying and performing “what-ifs” to stimulate marketing ideas and actions. New product simulation and testing. Profiling customers to gain insight into their needs, also known as creating “personas.”. Segmenting customers for differentiated treatment. Selecting customers and prospects for promotional campaigns.
Biznology
AUGUST 6, 2015
Most marketing technologies claim to make marketer’s lives simpler. But at this point, marketing technology has become dizzying in its complexity.
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