article thumbnail

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” Of course, the most literal example is when a company representative – either in sales, customer service, tech support – meets with a customer face to face. ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

Of course not. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Defining ROI. End sidebar.

ROI 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Of course not. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.].

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic! LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. B to B (18). Now’s the perfect time to talk about the studying you have to do as a case study copywriter.

article thumbnail

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.