B to B Co-Registration Rules Trade Show 
Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Post Comment / Discuss This Blog - Info/Rules.
Paul Gillin
JUNE 24, 2010
These numbers are impressive, but in our experience, they’re more the exception than the rule. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. They include Indium Corp., Defining ROI.
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