Cintell

MARCH 10, 2016

Engages buyer earlier and more effectively. Transforms marketers into subject matter experts on their buyers. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. Persona-driven marketing is 3X more effective (SiriusDecisions). SiriusDecisions). SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Marketing Insider Group

MAY 31, 2012

They also explained that content strategy is “hard” but must be followed in order to deliver offers buyers actually want. And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

SEPTEMBER 17, 2010

Although new channels drove the growth in digital marketing over the prior decade, the next decade of marketing innovation will be driven by strategies and tools to address these significant and fundamental changes in buyers: Overcoming Information Overload; Fighting Frugalnomics; Fueling Prospect Driven Buying Cycles.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. Pivot points to customize the content could include customization by stage in buying cycle, specific pain points, specific opportunities and needs, and competitive considerations.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JANUARY 3, 2012

Bix and Taylor explain that “Quality and price are important, but only in front of the right buyer, at the right time and place,” then provide guidance on determining those attributes in order to maximize profits. 3 Tips on How to Use Search Engine Marketing Effectively by ePROneur. by MarketingProfs.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? of IT buyers, consuming an average of 3.2 They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40