article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land. BtoB Marketing.

Linkedin 141
article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you part of the QR code craze in B2B marketing?

MLT Creative

If you send them to a video, try to make it a YouTube video so it can be easily shared by the user. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

article thumbnail

B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. But it’s also about listening, learning and helpful thought leadership.

article thumbnail

Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

article thumbnail

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. According to Google, 70% of those researching b-to-b products and services use video in making their decision. Not so fast. Just when you think you know your B2B buying audience; it’s changed.

article thumbnail

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog.

B to B 40