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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. Key question! BrennerMichael.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them. The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. How do you measure the effectiveness of social media in your organization?

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A B2B Marketing Fail With Positive ROI

MLT Creative

It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. Goal: Keep up with all paying work, do our best at it and win some new business too. Download advanced content from our B2B Marketing Idea Series:

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# One thing I believe that organization has to do along with your tips is promote their blog any way that they can. I good sometimes and bad the other.

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