Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
Better content targeting and personalization is required for 2011 to end “carpet bombing B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. Alinean recognized by BtoB Magazine’s as one of To.
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