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Biznology
APRIL 2, 2015
In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' Here are some of their predictions.
MLT Creative
AUGUST 1, 2011
Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online. But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race.
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Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. In this chapter, we’ll suggest some approaches. Defining ROI. End sidebar.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Earlier this year, Brian published his latest book Engage!
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Social Information. are needed to analyze.
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