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Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 02:56 – How writing a book helps in B2B digital marketing.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now. How do you, how do you get that customer across the finish line?

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Neighborhood kids are donning their new backpacks, books and shoes. Getting in Step with Sales - Marketing Genius Blog , August 17, 2010 I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. B to B (18). Tweet This!