Paul Gillin
JULY 8, 2010
Make it clear that your opinions are your own and do not necessarily reflect the views of the corporation. Similarly, if you appear in a video, you should preface your comments by making it clear that you are not an Oracle spokesperson and your opinion doesn’t necessarily reflect Oracle’s. Don’t Speak for Oracle. No Legal Commentary.
Customer Experience Matrix
SEPTEMBER 3, 2009
Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.
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Online Marketing Institute
JANUARY 4, 2011
Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Unfortunately, this happens, even to the most prolific business bloggers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!
Hubspot
OCTOBER 18, 2011
It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.
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