The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Paul Gillin

JANUARY 6, 2011

Gartner famously labeled this blue period the “trough of disillusionment,” which is a perfect term for it. These companies have got half of the equation right: They’re producing solid content. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

NOVEMBER 16, 2012

Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40