article thumbnail

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The heart of this strategy is what I call “ topic hubs.” Blogger Relations. Will Traditional, Social Media Blend? Tweet This!

article thumbnail

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

People hate outbound marketing (cold calls, spam, junk mail, etc.) It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Most of them B to B companies, mainstream businesses that are doing normal things.