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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

Each week, the agency’s 20-person marketing team publishes 5-10 pieces of editorial content, including blog posts, email blasts and a digital newsletter. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold. The Difference is in the Details.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

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B2B Marketing Predictions For 2011

Marketing Insider Group

I’ll add a wrinkle to #12: as the economy improves, more marketers will turn to innovative, costlier marketing tactics and rely less on free, ineffective email blasts. I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations.