The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

As a result, buyers now suffer from Information Overload. Making the information overload issue worse, two economic downturns in the past decade have made these inundated buyers more frugal than ever. Reaching out has never been easier, but making meaningful connections has never been harder.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40