Is the Distinction Between Consumer and B2B Media Still Meaningful?
B2B Memes
OCTOBER 21, 2011
Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. Now it seems merely quaint.
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